Homeowner
Readiness.
A B2B platform credit unions and lenders offer to their members. We evaluate member readiness across credit, savings, and timeline, then connect ready members to your lending team.
A member engagement tool for lending institutions.
Homeowner Readiness is a white-labeled B2B platform your members access through your credit union or lending institution. It assesses where each member stands on their path to homeownership and surfaces the right next step.
For ready members, it routes them directly to your lending team for pre-approval. For members who need more time, it identifies the specific gaps and keeps them engaged with your institution until they are ready to transact.
The result: a stronger mortgage pipeline, higher member retention, and a differentiated benefit that competitors don’t offer.
Who It’s For
Credit Unions
Offer members a modern homebuying readiness tool that drives loan origination and deepens member relationships.
Banks & Lenders
Qualify your mortgage pipeline earlier and identify high-intent prospects before they start shopping.
Employer Benefits Programs
Add a homeownership readiness benefit your employees actually use.
Credit. Savings. Timeline.
Credit Health
The assessment evaluates each member's credit profile to determine lending readiness. Members get clear, actionable guidance on what affects mortgage approval, and your lending team gets a qualified view of each prospect's position.
Savings
Financial reserves are assessed relative to member goals: down payment, closing costs, and emergency fund. You see which members are close to ready versus months out, so you can prioritize outreach accordingly.
Timeline
The platform aligns member homebuying goals with realistic market conditions. Your institution stays in front of each member throughout their journey, from initial interest through pre-approval.
Built for lending pipelines.
Loan Pipeline
Qualify prospects earlier.
Instead of waiting for members to walk in ready to apply, Homeowner Readiness identifies high-intent members months before they start house-hunting. Your lending team gets a clean handoff of qualified prospects.
Member Retention
Stay at the center of the journey.
Members who use the platform through your institution stay engaged with your brand, financial counseling resources, and lending products. You stay at the center of their homeownership journey, not a competitor.
Differentiation
A member benefit competitors don’t offer.
Homeowner Readiness is a white-labeled, co-branded experience unique to your institution. It positions your credit union or bank as the modern choice for members planning a home purchase.
Ready to offer Homeowner Readiness to your members?
See the full platform in action or reach out to discuss a partnership tailored to your institution.